Dr. Siddharth Singh is an Associate Professor of Marketing at Indian School of Business, Hyderabad. His research focus has been on the ability of firms to achieve sustainable competitive advantage. Dr. Singh also brings in great insight into marketing and sales analytics.
He is also author of the textbook “Managing Marketing: An Applied Approach” and comes with a companion volume called “The Marketing Toolkit”, both co-authored with Prof. Noel Capon from Columbia University, New York, USA. The books are aimed at MBA students and practitioners.
Professor Singh advises Bsharp™ on the area of Field Sharpness Index and how to structure the field sales analytics. Prior to his PhD, Professor Singh worked for several years with Johnson & Johnson in Product Management and Sales Management. His consulting experience includes industries like media, healthcare, and high technology.
He holds a Ph D (Marketing) from J. L. Kellogg School Of Management, Northwestern University and an MBA (Marketing & Finance) from University of Illinois.