Bsharp (Nov ’12) provides mobile apps and professional services required to equip, inform, train, assess, hear from and motivate a distributed sales team. Over 18000  personnel across industries like Consumer Electronics, Healthcare, Accessories and Publishing use Bsharp Sales Person Companion Apps.

We are our values

This is the code we stand for:

  • Ethics: Representing integrity, respect for the individual, protecting intellectual property and frugality
  • Curiosity: We will continuously question, destruct, learn and bring those learnings into our products
  • Action: We will iterate fast. Be agile in all aspects of biz ops. Pivot as fast, as required.
  • Customer Success: We will create, measure and treasure moments of truth.

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Data driven sales enablement: Insight Engine

Bsharp has built deep focus on analytics driven sales enablement processes. How do we gather the collective knowledge of the field team? How do we capture their signals and identify a trend? How do we identify the trend as early as it is happening? Bsharp translates all enablement actions into metrics. Bsharp Gold has special emphasis on:

  • Collecting field transactional data through the mobile devices
  • Translating them into dashboards for trends
  • Deriving insights for business decision making.

Bsharp’s End to end ownership sustains the program while custom analytics drive insights for clear decisions.

The Team

Gopal Swaminathan
Gopal SwaminathanFounder & Chief Executive
Gopal Swaminathan brings in nearly two decades of Sales and Marketing experience in companies like HCL, Intel and Lenovo with keen insight of the sales processes, functions and challenges. Gopal started Bsharp Sales Enablers in Nov ’12 with a vision to build technology tools that will enable companies build a winning sales team.

Gopal has great passion for people development and his current mission is to enable and empower the sales professional. He holds a BE (Electronics and Communication) degree from CIT, Coimbatore and an PGDBA from IIM, Lucknow.

Prithvi Raj Banerjee
Prithvi Raj BanerjeeCo Founder & Chief of Business

Prithvi is a seasoned technologist and entrepreneur with extensive experience with start-ups. Most recently, as VP of Technology & Delivery of Inkriti, Boston, he created & solutions for top Digital Marketing agencies. Earlier, Prithvi was the head of delivery at OATSystems (acquired by Checkpoint – NASDAQ:CKP), heading a multimillion dollar global practice. He has worked in technical and leadership capacity in several companies including Texas Instruments.

He holds a B. Tech in Electronics Engineering from IIT BHU, Varanasi and a Masters in Engineering & Management from Massachusetts Institute of Technology (MIT), Cambridge, Massachusetts.

Sudhir Krishna S
Sudhir Krishna SChief of Technology
Sudhir has an extensive product development experience with intimate knowledge of managing globally distributed development teams, customers, partners and stakeholders. He is also the founder of Smart Commerce Solutions.Prior to this role, Sudhir has held various product development responsibilities during his 12+ years at SAP. In his last role as Vice President of SAP’s NetWeaver Mobile Platform, Sudhir has set and delivered on the mobile strategy for SAP.

Sudhir holds a Bachelor’s degree in Mechanical Engineering from Bangalore University and holds a Diploma in Advanced Computing from Center for Development of Advanced Computing

Dr. Siddharth S Singh
Dr. Siddharth S SinghCo Founder & Strategic Advisor

Dr. Siddharth Singh is an Associate Professor of Marketing at Indian School of Business, Hyderabad. His research focus has been on the ability of firms to achieve sustainable competitive advantage. Dr. Singh also brings in great insight into marketing and sales analytics.

He is also author of the textbook “Managing Marketing: An Applied Approach” and comes with a companion volume called “The Marketing Toolkit”, both co-authored with Prof. Noel Capon from Columbia University, New York, USA. The books are aimed at MBA students and practitioners.

Professor Singh advises Bsharp on the area of Field Sharpness Index and how to structure the field sales analytics. Prior to his PhD, Professor Singh worked for several years with Johnson & Johnson in Product Management and Sales Management. His consulting experience includes industries like media, healthcare, and high technology.

He holds a Ph D (Marketing) from J. L. Kellogg School Of Management, Northwestern University and an MBA (Marketing & Finance) from University of Illinois.
Rajev Shukla
Rajev Shukla Strategic Advisor

Rajev Shukla is an Investor and Senior Board Advisor in Private Equity & Venture Capital, focusing on technology & consumer opportunities. He is also individually engaged in the start-up and entrepreneurial eco-system as an investor, mentor and board member for technology start-ups and consumer ventures in Singapore, India & USA.

Prior to this, Rajev is an accomplished business leader with 20+ years of industry experience driving strategy, innovation and business growth on a regional & global scale with consumer goods major, Unilever. In his last industry role, Rajev led Global Strategy, Business Development and M&A for Unilever. In prior roles, he has led the transformation and turnaround of Unilever’s business in SEA & ANZ, and has been responsible for the global transformation and acceleration of mega brands like Pond’s, Lifebuoy, and Fair & Lovely. He is also credited as the architect of Unilever India’s Modern Trade Strategy, building an integrated business system from scratch early in his career.
Rajev is an IIT-IIM Alumnus, with a MBA from IIM Calcutta (1993) & Bachelor of Technology, Electronics & Communications Engineering, from IIT-BHU (1991)

Andy Macey
Andy MaceyStrategic Advisor

Andy is the founder of Prima Consulting, which provides advisory services on growth, go-to-market strategies, technology investment, and digital innovation.
Andy was previously VP Digital Innovation for $140 billion, Fortune 10 company CVS Health, where he and his team focused on new ventures, startups, and improving the patient experience in digital healthcare. Andy was formerly SVP Digital for $10 billion Luxottica Group across its divisions, including LensCrafters, SunglassHut, OPSM Australia, Oakley and RayBan.
Prior experience includes VP roles with 2 software startups; SVP operations and supply chain for a consumer products manufacturer; and over a decade in leadership roles as VP at Sapient Nitro, where he led client work on digital strategy, customer experience, innovation, and ecommerce.
Outside commitments include board roles at CommonAngels Ventures, Hub Pen Inc., and the non-profit Jericho Road; and advisor to several startups.

Andy received his AB from Harvard College and his MBA from Harvard Graduate School of Business.