If you missed the clash between Barcelona and PSG on 9th March 2017, this is what the score card looked like... Barcelona 1. PSG 0. Barcelona 2. PSG 0. Barcelona 3. PSG 0. Barcelona 3. PSG 1. Barcelona 4. PSG 1. Barcelona 5. PSG 1. Barcelona 6. PSG out of the champion’s league. So, what have we learnt? Keeping score is fun and helpful to. Because sometimes, giving out participation certificates might just not cut it. Especially, when you have a retail stores all over the country and you need to step up your game against your competitors. So this is how you can approach this, You will obviously have to audit your stores to see which of your stores are doing well. To see which of them are at par with the standard you and the industry sets, you will have to grade them on parameters that you think are important. So, you can send out a bunch of auditors. You know, people with legal pads, pencils and cameras. They audit the store using their questionnaires, fill them out and then mails them to your team. Your team then collates. Happily through the night. Excel sheets. Assigning scores to answers. Then begin tabulating the scores. Multiple cups of coffee and several hours later, you finally know which of your stores is doing better that the other. You now, finally have your best store and your weakest link. Ok, now let us note down the various things that could have gone wrong. The auditor might have not found the store and yet audited it :). The hand filled questionnaires could have got lost in transit and if you received them by email, they might not [...]
Field visits are great. Especially, when the audits require one of your audits/you to audit each of your stores, paper and pen in hand. Also, you need a smartphone to capture images of the store. You then need a collator (machine/person). Let’s call this collator, Sam. Sam then takes the images and your paper-data. Collates the lot. And give you data that you can analyse. Time to get analytics ready data - Not defined Data integrity – Not defined Possibility of data loss – Extremely high Isn’t that fun? No. It isn’t. You should be turning into the Hulk just thinking about this. If you aren’t..Yoga? Field data collection should be easier. And it is. Just follow these easy steps. You need, One platform that lets you add users. The ability to create and deploy field data capture forms using the fields you want, in the order you want. View all your field data in an analytics ready format. Our customers realized that Bsharp’s platform let you audit stores easily. Want to learn how? Reach out to us.
Let’s imagine you have an outsourced field team. Typically people who are not part of your payroll. Field personnel who are the hard to coordinate with. And now, you expect them, to audit your stores, send you the updates. They obviously share the audit info using communication channels such as email, orphan Excel sheets and calls.
While attending a recent sales meet where our application was being launched, I encountered the Moby Dick of all Q and A rounds. “I have been the top performer for the past two years. I speak the local language and my sales number reflect my connect with the customers. Why do I need a sales enabling application? Is this really to help me or to monitor me? I don't need it! I think.” said an enthusiastic attendee sitting right in the front row.
When you’re developing/refining products and services, customer opinions and satisfaction play a pivotal role. Your customer’s opinions about your field team, stores, products, services, after-sales services and maybe even your Website will affect their LTV (life time value) and also whether or not they are willing to be advocates of your brand.
Jim, a pharma field sales rep has scheduled a meeting with a doctor. He packs his product and code documents and is off to his meeting. During the meeting, the doctor questions him on various products, their codes, their specification and obviously differences in specification. Jim pulls up his product code booklet to answer the questions and this is what he notices: a)He is lost for thought when the doctor keeps shooting different product specification at him b)The doctor loses patience and interest when he fails to keep up with his requests of information on near-equivalent codes. c)He is out of the doctor’s cabin because he ran out of time and the doctor had to tend to his patients. d)He also has paper cuts from turning pages too quickly. They hurt. Jim is his firm’s top sales performer and the meeting that went south wasn’t his fault. Have you and your sales team faced this situation? You probably have. Quick searches. Organised data. Smart sales companion. Its what they want. The need of the hour is a tool. A tool that is easy to use but has everything the sales front line requires to pull out product codes quickly. The sales front line requires a tool that: 1)Helps to search codes quickly and effortlessly 2)Helps filter searches based on product specifications 3)Helps in making every customer facing minute count Near-equivalent codes. They are different but not different. They are codes that vary because of the subtlest of difference. Near-equivalent codes could be the difference between a positive sale and a lost call. What the sales front line requires: 1)A tool that not only provides codes but also displays their near equivalents. 2)Once the codes are displayed, an option to [...]
Do you know the Pulse of your Market? And do you know it in time so that some thing can be done about it? One of the aspects of staying effectively connected with the pulse is to be tuned with the field team and to hear what they have to say. The field team, as a whole, has more information about the market than the corporate office. With various layers in between, the information at the corporate office is highly sanitized and abstracted. In many rapid velocity businesses, when corporate office seeks field feedback on a particular market phenomena (like a change in sales pattern or a competitor's product scheme for example), it is already an established trend. Therefore, the window of opportunity to capitalize on the information might have been lost. The sales teams typically get a sense or feel of positive or negative signals ahead of the corporate office. If the corporate office is aware of these signals accurately and in time, pre-emptive actions are possible. How do you get the pulse from the market, in time to do something about it? Infogeon helps companies get field feedback in time. We provide the required "processed signal" on any given topic so that you can factor these into your critical decisions (product launches, price moves, inventory calls, stock movements, local promotions, bundling etc.). Gather Information. Process it into a signal. Master the trend. Today, because of the ubiquitous smart devices, collecting information from the field is easier than ever. But what information should I capture? And more importantly what are the metrics that these numbers could drive? We did a study across a broad spectrum of verticals spanning Healthcare, CPG, Consumer electronics & Retail [...]