Do you know the Pulse of your Market? And do you know it in time so that some thing can be done about it? One of the aspects of staying effectively connected with the pulse is to be tuned with the field team and to hear what they have to say. The field team, as a whole, has more information about the market than the corporate office. With various layers in between, the information at the corporate office is highly sanitized and abstracted. In many rapid velocity businesses, when corporate office seeks field feedback on a particular market phenomena (like a change in sales pattern or a competitor's product scheme for example), it is already an established trend. Therefore, the window of opportunity to capitalize on the information might have been lost. The sales teams typically get a sense or feel of positive or negative signals ahead of the corporate office. If the corporate office is aware of these signals accurately and in time, pre-emptive actions are possible. How do you get the pulse from the market, in time to do something about it? Infogeon helps companies get field feedback in time. We provide the required "processed signal" on any given topic so that you can factor these into your critical decisions (product launches, price moves, inventory calls, stock movements, local promotions, bundling etc.). Gather Information. Process it into a signal. Master the trend. Today, because of the ubiquitous smart devices, collecting information from the field is easier than ever. But what information should I capture? And more importantly what are the metrics that these numbers could drive? We did a study across a broad spectrum of verticals spanning Healthcare, CPG, Consumer electronics & Retail [...]
Who says learning can't be fun ? We have seen consistently that bundling right content with fun filled delivery elements provide impactful results. That is why we bring our content and sales experts together with our creative team to device unique gaming elements that provide a lasting impact for your sales team. We have all the components for a gamified engagement - a configurable points system, a platform that can give points based on every action, badges, leaderboards, contests etc. Depending on the customer and the situation, we develop custom contests games to make the engagement exciting. For example, one of the leading technology players wanted to train their sales force on Microsoft Windows 8. We developed the testing through an SMS Quiz - with the prizes given for the "Fastest Finger First". Similarly, in one of our Workshops, we had to show case the difference between PC and Smartphone numbers. We developed a (offline) Tambola game that will help the team understand the difference in scale. We also manage the entire gift administration logistics - every week, there are many sales personnel across the country who get their surprise gifts through an email - for the great work they have done for the company. Field Sharp: Know More
One of the aspects of staying effectively connected with the salesperson is to hear what he or she has to say. And we are not talking about feedback forms and itemized checklists here. The field team, as a whole, has more "gut feel" information about the direction of the market than the corporate office. With various layers in between, the information at the corporate office is highly sanitized and abstracted. In many rapid velocity businesses, when corporate office seeks field feedback on a particular market phenomena (a competitor's product scheme for example), it is already an established trend - the window of opportunity to capitalize on the information might have been lost. How do you ‘make sense’ out of the "noise" before ‘it starts trending"? Bsharp's helps companies abstract field feedback (through discussion forums, field mood indicators, info-collector forms) and we provide the "processed signal" on any given topic. Thus we magnify the "noise" at the field into "signals" - you can factor these into your critical decisions (product launches, price moves, inventory calls, stock movements, local promotions, bundling etc.) Gather the noise. Amplify it into a signal. Master the trend. Makes Sense?
Whether you are pepping up your sales team for a new sales campaign , or gearing them up for a new product launch, one of the key challenges faced by the companies today is how to make the learnings stick ? The existing approach involves an upfront training session(s) (which can be face to face or eLearning), followed by a assessment(s) before the sales event starts. The effectiveness of the training is then assessed after the campaign based on the campaign performance. At Bsharp we have discovered that "short burst" training give maximum engagement levels - the sales personnel have time to take training week on week. We have conducted surveys of "training effectiveness" with the audience - we have found that the short training (8-10 minutes) in a local language (Hindi in this case), have found maximum audience impact. Short burst training need explain the broader picture, but have a narrow focus. For example, if it is about a product, we need to explain where the product is fitting into the portfolio and then focus exclusively on the product. In typical consumer selling situations, the sales person gets not more than 7 minutes in front of the customer - the burst training needs to focus only scripting those 7 minutes. What to show the customer? What tools to use? What are the questions to ask? If it is interestingly packaged and is below 10 minutes, the sales person makes it part of his/her rhythm. It becomes a habit, especially if it is available on the mobile phone. The second aspect is to find how the training is retained. This is important as the sales person is going to face the customer a few hours, [...]