Lazy Learner’s Syndrome: mLearning as a tool for Product Introductions

    Lazy Learner’s Syndrome and mLearning You thought you have pretty much mastered it. You know the new product inside out. “I can crack this”,  you think after the training, "I can remember the product features very well. I can ace the mLearning quiz and the demo there after. " The next morning is the all important demo. The points are all there in the head. The details are missing. You are able to recall the product benefits. But the metrics and percentage improvements are all fuzzy. It was pretty clear and simple. Until you are asked to articulate the pitch. Welcome to the Lazy Learner’s Syndrome.  Louise Rasmussen calls so in her “Total Recall Delusion” blog. You mind tricks you into believing that you have mastered it, but it still hasn't digested the details. So you know the "big picture", but in sales as with everything, the details matter. I confess I have been a subject of this delusion when I was a student. If only I had known... The success of your next new product is dependent on this “Total Recall” - by your sales personnel across the market. The details of the features matter. The percentage improvement figures matter. Detailed articulation matters. How do you transfer the training presentation into a winning pitch - across markets? This was the challenge we faced with our customer – their consumer electronics product was getting refreshed and their team was distributed across the country. How can they make sure that the team doesn't suffer the "Total Recall Delusion?" To solve this problem, the customer implemented a “Get 100 Quiz". All the sales personnel need to answer 25 questions [...]

By | July 14th, 2017|Blogs|0 Comments

Can mobile learning increase sales?

It is over 3.5 years since the first customer went live on the­ Bsharp field sales engagement platform. Our core assumptions: We spend a lot of time on the core assumptions of the business - Companies will want to train, engage, empower field force on their mobile phones. Sales persons will take their training's on their mobile phones All stake holders in the organisation (from the management to the sales person) will find this arrangement beneficial [Positive sales impact] Fast forward to now, the trends are mighty strong. This tail wind is what keeps us innovating on the platform on a daily basis. Mobile computing is the dominant work trend: 27% of users use ONLY smartphones in a typical day : Thinking with Google The average user will have 3+ mobile devices: Gartner Mobile computing for work is rapidly increasing: 48% of employee facing IT investments are mobile focused: Forbes mLearning is now a way of organizational life: 34% of companies surveyed have implemented a mLearning program 30% of users surveyed have used their mobile phone for organizational learning 70% of users have increased motivation to learn when learning through a mobile device It was done in a variety of locations: 32% during business travel, 26% at home, 24% while commuting, 18% office/elsewhere. mLearning brings in comparable or better learning outcomes : Improves learning time: Smartphone users finished courses, on an average, 45% faster A global pharma company achieved 53% improvement in knowledge retention among staff Same knowledge transfer and assessment results as classroom, eLearning: At lesser time Sales persons are enthusiastically engaged: In [...]

By | June 19th, 2017|Blogs|0 Comments

Sales tracking getting critical due to GST? Go mobile now!

D-Day July 1st. The GST regime kicks in. Your organisation is focused on optimising the stock on the D-Day. You want to minimise your stock exposure, your partner exposure, and your tax exposure on that day. Your product management team is geared to take the right decisions to liquidate the stock efficiently before the D-Day. But how are they getting the raw data on secondary sales? Calling the sales guy, partner every day? Through excel sheets that need to be collated? Through text messages with lots of followups? Let the corporate office team focus on what they do best: Analysing the situation, taking critical decisions in the market. Bsharp can get you the information from your field team. BsharpCorp is a mobile tool to get field information from your sales team instantly. Invite your sales team to download the app and login securely Add your partners, your product SKUs Define the format for the report Viola! You are done. Your sales team can report happily and securely through the mobile app [Android, iOS]. You can get consolidated data for your analysis. Check out more at Let Bsharp set it up for you. It takes less than 30 minutes to set it up for your team. What's more you could deploy other data capture forms with elements including photographs, GPS locations and voice! Want to track secondary sales with your field sales representatives for GST D-Day? Write to us with your telephone at

By | June 14th, 2017|Blogs|0 Comments

This is what retail store managers ought to learn from soccer

If you missed the clash between Barcelona and PSG on 9th March 2017, this is what the score card looked like... Barcelona 1. PSG 0. Barcelona 2. PSG 0. Barcelona 3. PSG 0. Barcelona 3. PSG 1. Barcelona 4.  PSG 1. Barcelona 5.  PSG 1. Barcelona 6. PSG out of the champion’s league. So, what have we learnt? Keeping score is fun and helpful to. Because sometimes, giving out participation certificates might just not cut it. Especially, when you have a retail stores all over the country and you need to step up your game against your competitors. So this is how you can approach this, You will obviously have to audit your stores to see which of your stores are doing well. To see which of them are at par with the standard you and the industry sets, you will have to grade them on parameters that you think are important. So, you can send out a bunch of auditors. You know, people with legal pads, pencils and cameras. They audit the store using their questionnaires, fill them out and then mails them to your team. Your team then collates. Happily through the night. Excel sheets. Assigning scores to answers. Then begin tabulating the scores. Multiple cups of coffee and several hours later, you finally know which of your stores is doing better that the other. You now, finally have your best store and your weakest link. Ok, now let us note down the various things that could have gone wrong.   The auditor might have not found the store and yet audited it :).   The hand filled questionnaires could have got lost in transit and if you received them by email, they    might not [...]

By | March 16th, 2017|Blogs|0 Comments

What everybody ought to know about retail store audits

Field visits are great. Especially, when the audits require one of your audits/you to audit each of your stores, paper and pen in hand. Also, you need a smartphone to capture images of the store. You then need a collator (machine/person).  Let’s call this collator, Sam. Sam then takes the images and your paper-data. Collates the lot. And give you data that you can analyse. Time to get analytics ready data - Not defined Data integrity – Not defined Possibility of data loss – Extremely high Isn’t that fun? No. It isn’t. You should be turning into the Hulk just thinking about this. If you aren’t..Yoga? Field data collection should be easier. And it is. Just follow these easy steps. You need, One platform that lets you add users. The ability to create and deploy field data capture forms using the fields you want, in the order you want. View all your field data in an analytics ready format. Our customers realized that Bsharp’s platform let you audit stores easily. Want to learn how? Reach out to us.

By | March 6th, 2017|Blogs|0 Comments

3 Steps to audit your retail stores. Comfortably.

Let’s imagine you have an outsourced field team. Typically people who are not part of your payroll. Field personnel who are the hard to coordinate with. And now, you expect them, to audit your stores, send you the updates. They obviously share the audit info using communication channels such as email, orphan Excel sheets and calls.

By | February 6th, 2017|Blogs|0 Comments

NGOs- Mobile Data Collection Offer

As part of your NGO's operations, you collect a lot of data. It could be daily reporting of healthcare workers. Or a field report about the status of a farm. Many NGO's still use the "Pen and paper" system to collect the reports.

By | November 8th, 2016|Blogs|0 Comments

What Sales People Want?

About 85% of the salespeople voted that “Job roles & responsibilities” is a highly motivating factor in their daily work. “Salary & Incentives” are considered as the 4th motivating factor.

By | October 26th, 2016|Blogs|0 Comments

Why does my top sales performer need a sales enabling application?

While attending a recent sales meet where our application was being launched, I encountered the Moby Dick of all Q and A rounds. “I have been the top performer for the past two years. I speak the local language and my sales number reflect my connect with the customers. Why do I need a sales enabling application? Is this really to help me or to monitor me? I don't need it! I think.” said an enthusiastic attendee sitting right in the front row.

By | October 15th, 2016|Blogs|0 Comments

Mishmi Takin implements Bsharp Enterprise

Mishmi Takin International is a Florida based Sportswear Company, specializing in hiking boots and jackets that keep you dry in wet conditions. Mishmi Takin uses Bsharp Enterprise app to engage their sales personnel across geographies.

By | October 5th, 2016|Blogs, mLearning|0 Comments