Get the returns out of your sales enablement investments. Mobile devices are force multipliers. Here are winning tips on four core mobile sales enablement practices.
Its D Day minus 7. Your latest product is about to be launched. The marketing campaign is going live shortly. But, are your 960 stores across the country ready? BsharpCorp helps you to get real time field information like Merchandising Readiness.
REAL TIME PRODUCT LAUNCH METRICS You future = Your next new product. When would you like to know the reception of your new product in the market? At the earliest. In Real Time. Many companies let the product trickle through the market and wait for the reactions to flow back. By the time you hear back, it is already too late to adjust your marketing mix. How about Real Time launch metrics for your latest products? Broken down by action stages required for product success? The platform will have to co-opt the sales person across the market into this process – by gamifying the entire product launch process. That will help the Product Manager track the new product’s progress every morning. Make real time changes to the strategy. Provide sales enablement inputs to the team to ensure launch velocity. That will also help the field team know where exactly they stand vs. their peers. They can pull in additional actions to accelerate their progress. Stages of Action The fully responsive platform can break the entire product launch process into a series of action stages. Now, assign Decision Makers to each sales person. The sales persons update the system on progress and feedback at every stage. Let us assume the launch of a health care product. The challenge is to move the influencers across the stages and help them adopt the product. The stages could be as below: The stages of action can be configured as per your launch plan. Enable Sales: Key Assets All key assets of the product are shared with the sales person through this platform – one area to look for all product collateral and videos. Enable Sales: Product Training Apart from the face to face training, [...]
Do you know the Pulse of your Market? Do you catch market trends just as they are beginning to form so that you initiate timely Actions ? One of the aspects of staying effectively connected with the pulse of the market is to be tuned with the field team and to hear what they have to say. The field team, as a whole, has more information about the market trends than the corporate office. With various layers in between, the information at the corporate office is highly sanitized and abstracted. In many rapid velocity businesses, when corporate office seeks field feedback on a particular market phenomena (like a change in sales pattern or a competitor’s product scheme for example), it is already an established trend. Therefore, the window of opportunity to capitalize on the information might have been lost. The sales teams typically get a sense or feel of positive or negative signals ahead of the corporate office. If the corporate office is aware of these signals accurately and in time, pre-emptive actions are possible. For this, the sales teams need to be armed with the right sales enablement tools which makes it possible for you to get and process the information from the field - in time to Act on it. Gather Information. Process it into a signal. Master the trend. Smart devices make it easy to collect a wide range of information from the field. We can today collect so much information that we are often left wondering what information to capture? And more importantly what are the metrics that these numbers could drive? Assuming if we could somehow capture any data that one could wish for and configure dashboards tracking key metrics – [...]
Bsharp is proud to announce the launch and the first customer implementation of MerchMagix. MerchMagix a combination of a platform (Android App) and a service (Analytics) that helps companies drive retail excellence. You always knew it. Your recent upcountry surprise trip just proved it. The experience of your brand is not the same across all your exclusive retail outlets. Hygiene is not up to the mark in the far flung stores. You have seen planogram compliance issues. There is no one measure of retail experience. The problems are compounded with the multiple agencies involved - your audit agency is not able to coordinate with the merch agency. How do you bring all of these into a single tracking framework towards retail excellence? Enter MerchMagix, from Bsharp. An Android based Retail excellence tool. Who uses it : Any company person who visits a retail outlet. How can MerchMagix help the field teams towards Retail Excellence? MerchMagix will guide the field teams to - a pre-determined journey cycle plan – alert the on visits ahead and overdue visits Understand the latest planogram standards for a retail type Review visits from other company personnel (management, for example) to the outlet and their observations Audit hygiene, assortment and planogram compliance Take photos from pre-determined locations for back end analysis Raise alerts to the merchandizer agency The country retail team can have a dashboard on – Journey cycle plan compliance Retail audit, assortment, planogram compliance by region Top 5 issues in the retail outlets Track work completion by the merchandizer agency Measurement and near live dashboards will help drive retail excellence and enhance customer experience. Bsharp is proud to announce the launch and the first customer implementation of MerchMagix. MerchMagix [...]
One of the aspects of staying effectively connected with the salesperson is to hear what he or she has to say. And we are not talking about feedback forms and itemized checklists here. The field team, as a whole, has more "gut feel" information about the direction of the market than the corporate office. With various layers in between, the information at the corporate office is highly sanitized and abstracted. In many rapid velocity businesses, when corporate office seeks field feedback on a particular market phenomena (a competitor's product scheme for example), it is already an established trend - the window of opportunity to capitalize on the information might have been lost. How do you ‘make sense’ out of the "noise" before ‘it starts trending"? Bsharp's helps companies abstract field feedback (through discussion forums, field mood indicators, info-collector forms) and we provide the "processed signal" on any given topic. Thus we magnify the "noise" at the field into "signals" - you can factor these into your critical decisions (product launches, price moves, inventory calls, stock movements, local promotions, bundling etc.) Gather the noise. Amplify it into a signal. Master the trend. Makes Sense?