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Mishmi Takin implements Bsharp Enterprise

Mishmi Takin International is a Florida based Sportswear Company, specializing in hiking boots and jackets that keep you dry in wet conditions. Mishmi Takin uses Bsharp Enterprise app to engage their sales personnel across geographies.

By | October 5th, 2016|Blogs, mLearning|0 Comments

No more head spinning: @YouTube or @Bsharp

The Learning heads were spinning! With its deliberate head churning, the YouTube ad created a market not just for offline videos but also for spondylitis treatments. Entertainment on-mobile is an odious experience in India’s 3G networks! Now make that 1. Online training  2. For a sales person in pursuit of targets 3. On the road in hinterland 4. On 2G. It just became atrociously odious. More training on Smartphone apps than PC The inflection was in early '15. Bsharp started delivering more training (numbers) through mobile apps that through the PC browser. The mobile phone was convenient learning device. But it was a slow, deliberate experience to complete the training on phone. The salesperson had neither the time nor the patience. Bsharp’s content with voice-overs made it even heavier. User Speak: At the Bsharp User Meet Our moment of truth was during a User Meet in April 2015. The sales teams were very happy with the content but wanted an infinitely better experience. To make it better, our customers wanted to make the training lighter - may be without the voice overs. A move that will reduce the impact of the training. Training Offline: On your smartphone app Rapidly reacting to feedback, we launched the Bsharp Offline Training feature in May 2015. Now, users can download the training offline and complete it in the convenience of their retail market. No compromises on the content quality. And no more waiting! What was “head spinning” in April turned out to be an easy learning experience in May. The adoption of training on the smartphone has accelerated further. Soon, we will be rolling out a set of value added features in offline learning, across our apps. No more spondylitis treatments. Happy selling. [...]

By | July 23rd, 2015|Blogs, mLearning|0 Comments

Is LMS Dead?

We looked up for "Is LMS Dead?" and found a hundred different articles – some as early as 2007. In technology terms, these seven years are equivalent of a century. So, if still we are asking the question, it clearly means that the LMS is NOT dead. It is live, kicking, and it has successfully morphed itself to suit the new age. At Bsharp, we engage with the extended sales teams of companies and give them tools to make them successful. In a typical scenario, we will have over 1000 sales personnel, spread in 100+ cities in India. The context of the engagement is clearly sales. So, what did we want in our LMS? Integrated with the sales process: We said that the learning is not a stand alone activity. It is integrated with the business process of sales. So, learning has to co-exist with product information, sales reporting, documentation and the like. No "Learning Training": Of course, our LMS has to be intuitive – no special training should be required to use the platform. Burst Training: Our target audience are a busy group. They are sales personnel, running behind their monthly targets. Their training have to be for a few minutes a week rather than few hours every quarter. Continuous learning. Gamified: The sales person has to go through a “game” – win points, badges, be part of the leader board, win prizes. That will provide continuous adrenalin to the sales person. Collaboration: The sales person should be able to discuss about specific issues around the training and learn from it. How do we enable this collaboration? Mobile Access: We needed the sales person access the training through the PC, Tablet or Phone. It [...]

By | May 23rd, 2014|Blogs, mLearning|0 Comments

Better sales and marketing collaboration through new technologies

Do you know the Pulse of your Market? And do you know it in time so that some thing can be done about it? One of the aspects of staying effectively connected with the pulse is to be tuned with the field team and to hear what they have to say. The field team, as a whole, has more information about the market than the corporate office. With various layers in between, the information at the corporate office is highly sanitized and abstracted. In many rapid velocity businesses, when corporate office seeks field feedback on a particular market phenomena (like a change in sales pattern or a competitor's product scheme for example), it is already an established trend. Therefore, the window of opportunity to capitalize on the information might have been lost. The sales teams typically get a sense or feel of positive or negative signals ahead of the corporate office. If the corporate office is aware of these signals accurately and in time, pre-emptive actions are possible. How do you get the pulse from the market, in time to do something about it? Infogeon helps companies get field feedback in time. We provide the required "processed signal" on any given topic so that you can factor these into your critical decisions (product launches, price moves, inventory calls, stock movements, local promotions, bundling etc.). Gather Information. Process it into a signal. Master the trend. Today, because of the ubiquitous smart devices, collecting information from the field is easier than ever. But what information should I capture? And more importantly what are the metrics that these numbers could drive? We did a study across a broad spectrum of verticals spanning Healthcare, CPG, Consumer electronics & Retail [...]

By | March 20th, 2014|mLearning, Training|0 Comments

Game or no-game ?

Who says learning can't be fun ?  We have seen consistently that bundling right content with fun filled delivery elements provide impactful results. That is why we bring our content and sales experts together with our creative team to device unique gaming elements that provide a lasting impact for your sales team. We have all the components for a gamified engagement - a configurable points system, a platform that can give points based on every action, badges, leaderboards, contests etc. Depending on the customer and the situation, we develop custom  contests games to make the engagement exciting. For example, one of the leading technology players wanted to train their sales force on Microsoft Windows 8. We developed the testing through an SMS Quiz - with the prizes given for the "Fastest Finger First". Similarly, in one of our Workshops, we had to show case the difference between PC and Smartphone numbers. We developed a (offline) Tambola game that will help the team understand the difference in scale. We also manage the entire gift administration logistics - every week, there are many sales personnel across the country who get their surprise gifts through an email - for the great work they have done for the company. Field Sharp: Know More

By | November 30th, 2013|mLearning, Training|0 Comments

Making the Learnings Stick

Whether you are pepping up your sales team for a new sales campaign , or gearing them up for a new product launch, one of the key challenges faced by the companies today is how to make the learnings stick ? The existing approach involves an upfront training session(s) (which can be face to face or eLearning), followed by a assessment(s) before the sales event starts. The effectiveness of the training is then assessed after the campaign based on the campaign performance. At Bsharp we have discovered that "short burst" training give maximum engagement levels - the sales personnel have time to take training week on week. We have conducted surveys of "training effectiveness" with the audience - we have found that the short training (8-10 minutes) in a local language (Hindi in this case), have found maximum audience impact. Short burst training need explain the broader picture, but have a narrow focus. For example, if it is about a product, we need to explain where the product is fitting into the portfolio and then focus exclusively on the product. In typical consumer selling situations, the sales person gets not more than 7 minutes in front of the customer - the burst training needs to focus only scripting those 7 minutes. What to show the customer? What tools to use? What are the questions to ask?  If it is interestingly packaged and is below 10 minutes, the sales person makes it part of his/her rhythm. It becomes a habit, especially if it is available on the mobile phone. The second aspect is to find how the training is retained. This is important as the sales person is going to face the customer a few hours, [...]

By | November 15th, 2013|mLearning, Training|0 Comments