What sales people want?
We spoke to 185 Retail Sellers in the Consumer Electronics Segment [PCs, Mobiles, Home Appliances] to understand the aspirations, motivations and frustrations of the sales people. This survey provides an insight to building an effective Retail sales force. Here are the primary insights.
Q1. What motivates you in your daily work?
Job roles and responsibilities is the highest motivating factor.
Enhanced job responsibility is the highest motivating factor for this target group.
About 85% of the salespeople voted that “Job roles & responsibilities” is a highly motivating factor in their daily work.
“Salary & Incentives” are considered as the 4th motivating factor.
Key Result Areas (KRAs)
Increase the scope of work of the salespeople to key result areas of their stores/zones.
Gamification of work
Enhancing enthusiasm of employees for learning by applying gaming elements to work-space.