Product launches take place with a lot of fanfare. But how does an organization make sure its greatest ambassadors- their sales teams, are equipped to communicate a product message correctly.

The success of organisation’s flagship product determines their market leadership and margins.

Consumer durable organisations often have sales folks who spread the organisation’s message across multiple geographies.

“We make a living by what we get, but we make a life by what we give.” – Winston Churchill

“For a distributor, the objective is pretty simple - Incremental sales for our principal” says Ranjit G K -CEO and cofounder of Vaibhav Inc.

Virtual assistants are a growing area of interest worldwide. For most customers talking to a device and getting tasks done, seems to be out of a Sci-fi.

I was watching Eluid Kipochege run the London Marathon. He won the race in 2 hours 14 min and 17 seconds.

Medical representatives get just 2 minutes when they meet a new prospect. 2 minutes to make a point and hopefully close a deal.

You’ve hired your salesperson. Put him or her through an extensive sales program during which you think you’ve imparted ...

How much have they learnt? What do we need to teach them? Do they know what we do and what we sell?