Vroom Beverages improved GTM execution of it Flagship product with Bsharp
Vroom Beverages improved GTM execution of it Flagship product with Bsharp
Crank-a nutraceutical with several health benefits is the flagship product of Vroom Beverages Pvt Ltd. It is made available in convenient 60ml packs and is sold online and in selected stores in Bengaluru.
We caught up with Mr Mahesh Bhalla – Director of Vroom Beverages Pvt. Ltd. and understood Vroom’s journey of taking Crank to market.
Crank-a nutraceutical with several health benefits is the flagship product of Vroom Beverages Pvt Ltd. It is made available in convenient 60ml packs and is sold online and in select stores in Bengaluru.
We caught up with Mr Mahesh Bhalla – Director of Vroom Beverages Pvt. Ltd. and understood Vroom’s journey of taking Crank to market.
The beginning – Getting it right
Taking a new product such as Crank to market requires a lot of groundwork. To get things going, Vroom had to focus on getting the distribution and sales processes right. It began with educating/talking to the retailers and distributors. These retailers and distributors had to be vetted and only then onboarded. Once onboarded, all market visit information had to be tracked for quick actions.
All this information flowing from the field and into the corporate had to be streamlined. Multiple channel of communication such as WhatsApp, MS Excel sheets, Email could not continue as options.
Taking a new product such as Crank to market requires a lot of groundwork. To get things going, Vroom had to focus on getting the distribution and sales processes right. It began with educating/talking to the retailers and distributors. These retailers and distributors had to be vetted and only then onboarded. Once onboarded, all market visit information had to be tracked for quick actions.
All this information flowing from the field and into the corporate had to be streamlined. Multiple channel of communication such as WhatsApp, MS Excel sheets, Email could not continue as options.
All market information had to be tracked for quick actions
Mahesh Bhalla – Director – Vroom Beverages
The search for a solution
In its effort to streamline field data operations/data collection, Vroom decided to build a suitable custom platform/app-based solution. The cost to build a platform such as this went into the several lakhs of Indian Rupees. This could have a very visible impact on the budgets.
In its effort to streamline field data operations/data collection, Vroom decided to build a suitable custom platform/app-based solution. The cost to build a platform such as this went into the several lakhs of Indian Rupees. This could have a very visible impact on the budgets.
Enter Bsharp. Quick activation. Streamlined data collection.
Using Bsharp, Vroom could build data-collection forms themselves by dragging and dropping a variety of available fields. All responses from the field were automatically collated in an MS Excel format that was available to download at any time.
Vroom could set up the Bsharp system within a few hours and go live within a day. No lengthy engineering cycles, no unnecessary set up time.
Using Bsharp, Vroom could build data-collection forms themselves by dragging a dropping a variety of available fields. All responses from the field were automatically collated in an MS Excel format that was available to download at any time.
Vroom could set up the Bsharp system within a few hours and go live within a day. No lengthy engineering cycles, no unnecessary set up time.
Smoother GTM. Focused operations.
The field team at Vroom adopted Bsharp field team enablement platform within a day. With the field now submitting field information easily and all the responses/data being easily collated, Vroom could now focus on execution and getting Crank to market. Daily operation and sales became a lot more streamlined.
The field team at Vroom adopted Bsharp field team enablement platform within a day. With the field now submitting field information easily and all the responses/data being easily collated, Vroom could now focus on execution and getting Crank to market. Daily operation and sales became a lot more streamlined.
