Taking a new product such as Crank to market requires a lot of groundwork. To get things going, Vroom had to focus on getting the distribution and sales processes right. It began with educating/talking to the retailers and distributors. These retailers and distributors had to be vetted and only then onboarded. Once onboarded, all market visit information had to be tracked for quick actions.
All this information flowing from the field and into the corporate had to be streamlined. Multiple channel of communication such as WhatsApp, MS Excel sheets, Email could not continue as options.