Lenovo planned for a huge growth in the gaming laptop segment. Their 2020 line up was pretty strong and they were confident of winning good of market share. Lenovo realized early in the cycle that the retail salesperson needs to talk the ‘Gamer’s language. They needed to know about the games, the settings, FPS implications, refresh rates and myriad other things that the gamers considered important. In short, they had to think like a gamer.
Lenovo decided to win the sales personnel through a ‘Gamification’ program – the ‘Gaming Quotient’. The program used the ‘Learn with Lenovo’ app to drive engagement, excitement, knowledge and great sales growth. The program won the Best Gamification Initiative Award of the Year at the 7th LnD Leadership Summit 2020.