Industry

Consumer Electronics
Retail

Challenges

  • Distributed field team
  • Inability to conduct classroom training session
  • New Focused Product with a unique value prop.

Favourite Features

  • Showcase
  • Flexible Quizzes
  • Quiz Tags
  • Flexible Forms

Case Summary

Lenovo planned for a huge growth in the gaming laptop segment. Their 2020 line up was pretty strong and they were confident of winning good of market share. Lenovo realized early in the cycle that the retail salesperson needs to talk the ‘Gamer’s language. They needed to know about the games, the settings, FPS implications, refresh rates and myriad other things that the gamers considered important. In short, they had to think like a gamer.

Lenovo decided to win the sales personnel through a ‘Gamification’ program – the ‘Gaming Quotient’. The program used the ‘Learn with Lenovo’ app to drive engagement, excitement, knowledge and great sales growth. The program won the  Best Gamification Initiative Award of the Year at the 7th LnD Leadership Summit 2020.

Objective

The program had to take care of 4 dimensions:

  • The team’s knowledge of gaming as a segment and ‘Gamer’ as a customer profile

  • Product messaging and pitch capabilities

  • Collecting customer testimonials

  • Continuous communication on the ‘game status’ through dashboards

The Learn with Lenovo platform is powered by Bsharp Learn. The platform brought in the training, assessment, video coaching, dashboard, and communication features required to successfully execute the ‘Gaming Quotient’ – a gamification program on gaming laptops!

Ms. Akanksha Khuman along with Team Bsharp decided to stitch all these aspects together and launch a contest that awards points based on how well a user completes each activity.

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Program Details

The 5-week long contest was split into 6 levels and each stage of the contest was an opportunity for the participant to win a point.

Top scores at the regional level and the national level stood a chance to win attractive prizes.

Key Drivers

“The Gaming Quotient contest was launched in the Learn with Lenovo platform (powered by Bsharp Learn). It helped us evaluate and improve their product knowledge and improve their pitch through a demo contest. At the same time, it also help us collect customer feedback.”

Akanksha Khuman
National Training Manager
Lenovo India

The Gaming Quotient contest was launched in the Learn with Lenovo platform (powered by Bsharp Learn). It helped us evaluate and improve their product knowledge and improve their pitch through a demo contest. At the same time, it also help us collect customer feedback.

Akanksha Khuman
National Training Manager
Lenovo India

Outcome

The contest was a great success within Lenovo. With over 900 participants, the contest blended learning and engagement.

Summary

The contest executed on the white-labelled Bsharp platform was a great tool to certify retail sales personnel and the internal team on the new product. The video demo stage ensured that the retail sales personnel delivered and fine tuned their pitches to close max. sales. In addition to this, thanks to the CX drive that was part of the contest, the participants were able to learn from customer sentiments.

Overall, the award-winning contest was a great success and one of the key contributors that drove extra sales and market share in the gaming segment.

Like Lenovo, you too can enable, engage and equip your frontline.
Everyday. Anywhere

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Like Lenovo, you too can enable, engage and equip your frontline.
Everyday. Anywhere

Sign up