Lenovo estimated a huge growth in the gaming laptop segment. Their 2020 line up was pretty strong and they were confident of winning good of market share. Lenovo realized early in the cycle that the retail salesperson needs to talk the ‘Gamer’s language. They needed to know about the games, the settings, FPS implications, refresh rates and myriad other things that the gamers considered important. In short, they had to think like a gamer.
Lenovo decided to win the sales personnel through a ‘Gamification’ program – the ‘Gaming Quotient’. The program used the ‘Learn with Lenovo’ app to drive engagement, excitement, knowledge and great sales growth. The program won the Best Gamification Initiative Award of the Year at the 7th LnD Leadership Summit 2020.
The program had to take care of 4 dimensions:
The team’s knowledge of gaming as a segment and ‘Gamer’ as a customer profile
Product messaging and pitch capabilities
Collecting customer testimonials
Continuous communication on the ‘game status’ through dashboards
The Learn with Lenovo platform is powered by Bsharp Learn. The platform brought in the training, assessment, video coaching, dashboard, and communication features required to successfully execute the ‘Gaming Quotient’ – a gamification program on gaming laptops!
Ms. Akanksha Khuman along with Team Bsharp decided to stitch all these aspects together and launch a contest that awards points based on how well a user completes each activity.
The 5-week long contest was split into 6 levels and each stage of the contest was an opportunity for the participant to win a point.
Top scores at the regional level and the national level stood a chance to win attractive prizes.
“The Gaming Quotient contest was launched in the Learn with Lenovo platform (powered by Bsharp Learn). It helped us evaluate and improve their product knowledge and improve their pitch through a demo contest. At the same time, it also help us collect customer feedback.”
National Training Manager
The Gaming Quotient contest was launched in the Learn with Lenovo platform (powered by Bsharp Learn). It helped us evaluate and improve their product knowledge and improve their pitch through a demo contest. At the same time, it also help us collect customer feedback.
National Training Manager
The contest was a great success within Lenovo. With over 900 participants, the contest blended learning and engagement.
The contest executed on the white-labelled Bsharp platform was a great tool to certify retail sales personnel and the internal team on the new product. The video demo stage ensured that the retail sales personnel delivered and fine tuned their pitches to close max. sales. In addition to this, thanks to the CX drive that was part of the contest, the participants were able to learn from customer sentiments.
Overall, the award-winning contest was a great success and one of the key contributors that drove extra sales and market share in the gaming segment.