Engagement, Mindshare, Excitement: Annual Distributor Meet
Engagement, Mindshare, Excitement: Annual Distributor Meet
The Sales Enablement Manager at the Consumer Accessories leader was brainstorming. It was the top Distributor Meet. The top management from the National Distributors was invited to The Leela Palace at Bangalore. Top executives from San Jose were landing up for the event. It was a day-long business strategy session and an evening of entertainment. The meet was likely to set the course of the year ahead.
They wanted to create engagement, mindshare, and excitement during the distributor meet. The Customer Accessories major was thinking of building a web-based platform, while we silently suggested, “How about doing it on the Bsharp platform which you anyways have access to?”.
The Sales Enablement Manager at the Consumer Accessories leader was brainstorming. It was the top Distributor Meet. The top management from the National Distributors was invited to The Leela Palace at Bangalore. Top executives from San Jose were landing up for the event. It was a day-long business strategy session and an evening of entertainment. The meet was likely to set the course of the year ahead.
They wanted to create engagement, mindshare, and excitement during the distributor meet. The Customer Accessories major was thinking of building a web-based platform, while we silently suggested, “How about doing it on the Bsharp platform which you anyways have access to?”.
Distributor meet excitement: 4 steps:
Step 1: D Day – 10:
The “Sales Enablement Manager” created a channel for the distributors in the Bsharp platform.
They put in the event information like date, venue, logistics, speaker profile.
They wanted some pre-event discussions: They let the top company executives and distributors engage – in compartmentalized chats to maintain confidentiality.
Step 2: D Day – 3:
Daily Quiz Competition:
They announced prizes for the top winners for the Daily Quiz Competition
Every day, they played a critical product video and asked 3 questions about it
Distributor Managers participated in the excitement, answered quiz scored points
This happened for three days before the event
Step 2: D Day – 3:
Daily Quiz Competition:
They announced prizes for the top winners for the Daily Quiz Competition
Every day, they played a critical product video and asked 3 questions about it
Distributor Managers participated in the excitement, answered quiz scored points
This happened for three days before the event
Step 3: D Day:
Prizes, Content, Engagement:
The D-Day “Annual Distributor Meet” event started with prizes for the Top scorers in the daily quiz
The content of the day was distributed through this platform
The distributors could comment in the discussions and express their opinion on the year’s strategy
Step 4: D Day ++: Feedback forms, Thanks Videos:
The post-event feedback form was deployed and answered through this platform
Some more closing content was deployed
The worldwide manager could send a thank you message to the distributors through the platform
Step 4: D Day ++: Feedback forms, Thanks Videos:
The post-event feedback form was deployed and answered through this platform
Some more closing content was deployed
The worldwide manager could send a thank you message to the distributors through the platform
Next year, again during the distributor meet period, the channel will be revived.
The engagement, mindshare, and excitement will be re-loaded.
Next year, again during the distributor meet period, the channel will be revived.
The engagement, mindshare, and excitement will be re-loaded.
