Product launches take place with a lot of fanfare. But how does an organization make sure its greatest ambassadors- their sales teams, are equipped to communicate a product message correctly. Training a sales team requires times, how do you make sure your field sale teams all well versed with the product and all the while maintaining your competitive edge?
A consumer internet major decided to hold a surprise launch to the public and its field sales team on the same day. That meant, the field team members had to be trained on the same day and be ready to interact with customer in a matter of hours.
That’s 580 field sales personnel across 40 cities to be trained on 2 products.
One way to do it would be to hold route-trainer led training sessions across cities while another could be to group training sessions a few days prior to the launch. Obviously, both these methods are not cost effective or the organization ends up losing it competitive edge.