Here’s a broad structure for you to run this contest in your organization.
1. Contest structure and criteria: Like the Euro cup has group stages, you can create a funnel of zonal contests that build up to national level contests between the winners from the group/zonal stages. Here’s a checklist of things to do or think about while planning your contest structure and criteria
Sorting of teams/draw of matches in the groups stages.
Qualifying criteria: Most goals scored (sales completed) in the shortest period could be one such criteria.
What’s the timeline being considered? For the entire contest and for the group stages. When will you announce the results?
Get these aspects air-tight. You will be using these concepts repeatedly over the course of the program, in your teasers, launch posters and reminders.
2. Participants: Finalising a participant list will help you accommodate various nuances that come into play when dealing with distributed teams. Clarity on the participant lists will also help you define the contest structure. Here are a few things to consider:
Start from the grounds up: Area teams, zonal, regional and so on.
Are the managers going to participate?
3. Communication: This is the one most important part of your program. Your communication plan should probably start 15 days prior to the launch and will go all the way until the rewards are distributed. Here are the different types of communication you should include as part of your plan.
Teasers: Great to build some excitement.
Launch communication: Will contain contest detail and how to win.
Reminder communication: Some of your team might require the extra nudge.
Winner communication: To declare your weekly and monthly winner.
4. Rewards: A little recognition goes a long way or even recognizing winners at each contest milestone will help. Here are a few things to consider:
Will you be awarding group stage winners?
Will there be spot winners? Like a golden goal for selling key products.
How and where will you announce the winners.